Earth-Kind is Search-Kind, according to the new Web Marketing for Dummies, 3rd edition -News
Monday, January 09, 2012
Our company was recently highlighted in the newest edition of the Web Marketing for Dummies as a result of having unbelievable ‘organic’ rankings of our on-line keywords for our business size. Keywords are what consumers type-in to find our type of product through search engines like Google or Yahoo [IE: I have mice – how can I get rid of them?]. The term ‘organic’ means that we earned these keywords free. ( pic to the right)
I’m honored to have been given the ability to share with other small businesses, at no cost to them, (save the price of the book) what we have learned through trial and error, and costly consultants!
It seems hard to believe that we’re on our 6th website design already, and how technology has advanced since our 1st website 18 years ago. In the mid-90’s, I recall being one of the pioneering companies in our state to have a website, and one of the first regionally to have an on-line store.
I’ve always been an early adopter of new technology, but only when it makes sense. And a website definitely made sense, even back then! Here’s why:
We could use the website to allow consumers to do research and decide if our product would work for their unique situation. In our category, about 78% of all purchases are researched on-line before the purchase decision.
We could use the website as a way to help national customers find local retailers. Back in 1996, we had to create a system to make this work. This helped us in two ways: 1) If there was not a retailer in an area, we could sell our product to that consumer. 2) If they liked it, they could ask their local retailer to begin to carry our product which helped us build distribution.
We could use the website to share what our products were made from, and what we as people were made from. We have always believed in transparency and knew one day our company’s most valuable currency would be the ‘trust’ that consumers have in our products.
All these years later, it still works the same old fashioned way: Make the best possible product, at the best possible price, with the best possible service. It’s the same on or off the web. There are no short cuts.
I have to admit, it always feels odd when I read about my company in a publication, or see it on TV. But, I’ll always be grateful because my cup filleth every time I hear that someone else benefitted as a result!
as a result of having unbelievable ‘organic’ rankings of our on-line keywords for our business size. Keywords are what consumers type-in to find our type of product through search engines like Google or Yahoo [IE: I have mice – how can I get rid of them?]. The term ‘organic’ means that we earned these keywords free. ( pic to the right)
